Elpida is an artist specialising in making beautiful art from organic material that we often discard. I designed a series of exhibition brochures and promotional materials as well as new visual identity for her. The concept focused on the beautiful, delicate detail within works that at first glance can appear macabre. Consideration was also given to paper stock as we wanted a tactile, organic feel to the work, so the brochures were printed on a warm, grainy, uncoated paper.